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Step four. Each participant goes to each station in turn. Depending on the number of tables the host can tell each table which station to go to first. The demonstrator at each station explains the product to the participants and shows the participants how to use the product. The participants are invited to interact with the product. For example interacting with an app, controlling a robot, navigating a VR environment. The demonstrator can ask the participants what they think about the product? Why they would or would not use it? Where they see the utility of the product? Where they might access or purchase it? For example, would they expect it to given to them by a health provider?